If you’re seeking a business opportunity in your local community, you may be considering purchasing a location from a top franchise. One of the benefits of working with top franchises is access to comprehensive marketing assistance.
As a new business owner in a new industry, you may not know where to start with getting the word out about your products or services. A leading franchise company should be able to offer expert support with building and implementing your marketing campaigns so you can ramp up your customer base from the get-go and maintain ongoing success.
How Our Top Franchise Assists with Marketing
At Celebree School, we believe it’s crucial for franchisees to have ample guidance with the marketing component of business operations. With more than 25 years in the child care industry, we know what works and what doesn’t. Plus, we’ve been through the ups and downs of the digital age and are hyper-aware of how to use digital, traditional, and grassroots marketing to make a noticeable impact on enrollment.
Ready to learn more? Read below for details about what you can expect when you join Celebree’s franchise family.
We Make Digital Marketing a Breeze
Our partnership with a dynamic digital marketing company has made it easier than ever for franchisees to reach their intended audiences. We’ll get you set up with a website created just for your location where you can easily update your events calendar, provide community-specific details about your outreach programs, and showcase reviews from happy families.
You’ll also have access to a comprehensive dashboard showing real-time spending on digital ads, performance rates, and stats for your paid and organic social media presence. Our digital marketing partner will assist with assessing the target demographic in your area and implement a campaign composed of Facebook, Google, pay per click, and other ad types. Based on the purchase patterns of families in your area, they’ll be able to target those with children in the right age groups for your current vacancies.
We Boost Name Recognition Through Traditional Marketing
Celebree also reaches out to local radio and TV platforms to promote important occasions, such as open house events and grand openings. Our goal is to help your school get a head start with enrollment. That’s why our marketing team puts a robust grand opening plan into place about 90 days before opening day.
Each location launches into a different local environment at a different time of the year, so we focus on personalizing this plan according to the unique circumstances of the grand opening. After taking an in-depth look at your community, we’ll leverage our experience to ensure traditional marketing avenues, like radio and TV, are used for optimal impact.
Celebree also works closely with a large number of outside vendors to build campaigns for summer camps, events, and special programs. We’ve even partnered with an expert PR company to make sure our schools are getting exposure in the right local publications.
Our marketing team extends well beyond the walls of our headquarters in Maryland, and we’re proud to have a wealth of resources to give our franchisees’ marketing campaigns the local boost they need.
We Encourage Grassroots Marketing
After decades in the child care industry, we’ve seen first-hand how crucial it is for school directors to be hands-on with their schools and build engagement within their communities. We encourage owner-operators to get out into the community, attend local events, and develop close relationships with their chamber of commerce.
Of course, you’ll always have our extensive resources to turn to as you establish a reputation in your community. Our onsite graphic designer can create visuals for digital ads, flyers, posters, invitations, and other kinds of materials that may be needed to promote your location on the ground.
Whether you’re looking for an enrollment sign to place out on the road or want marketing goodies to give out at events, you’ll have full access to our marketing store. With this one-stop-shop, you can create customized swag with your school’s name and location. We even offer the option to generate web-to-print signs that can be shipped right to your door.
Tying it All Together
This multi-faceted approach to marketing covers all the bases and provides the most bang for every marketing dollar spent. To ensure you’re on track to meet your goals, we’ll assess marketing efforts for your location each month. During a monthly call with our head of marketing, you’ll have the chance to review your digital marketing dashboard and enrollment levels, making adjustments as needed to fill vacancies for specific programs.
When it comes to marketing, Celebree helps ensure every campaign is a well-oiled machine. Our franchisees benefit from comprehensive support each step of the way to generate the right leads and drive enrollment to their schools.
Whether you’re new to the world of marketing or have previous experience, you’ll always have the confidence to succeed as a Celebree franchisee.
Choose a top franchise that provides ongoing support with marketing and business operations. Learn more about Celebree’s child care franchise opportunities by calling 610-764-6196 today!