How Celebree School Compares to Industry Peers
FRANdata Review: Celebree’s Competitive Franchise Fees and Offering
Back in January of this year, Celebree teamed up with FRANdata, the franchise industry’s leading independent research and advisory firm. With access to the largest database of franchisor data, FRANdata conducts intensive studies of franchise business models to reveal their comparative performance at the brand level. FRANdata’s research provided market insights in five key areas, which Celebree School has condensed into a new, five-part blog series.
This initial edition covers how Celebree’s franchise fees and ongoing contributions to marketing programs compare to direct childcare competitors and similarly structured industry peers in the marketplace.
Initial Fees – Head-to-Head Comparison
Although royalty payments at 7% are similar, compared to the average initial franchise fees charged by direct childcare and childhood education brands, FRANdata found that Celebree’s initial franchise fee is 15.7% less in a head-to-head comparison:
Still comparing the business model with direct childcare competitors, Celebree’s ongoing contributions to marketing programs are almost 50% less on the national level and almost double that of competitor’s spend at the local level. Celebree puts their support where it belongs—their own communities.
Ongoing Contributions to Marketing Programs – Industry Peer Comparison
Comparing Celebree School and other brands ongoing contributions to marketing programs, our spending rate at the local level was substantially less than our industry peer’s national contributions. In fact, combining total ongoing fees for marketing, royalties and technology spends, Celebree’s royalty rate was 1-2% more, but franchise owners paid substantially less in total marketing fees across the board with fitness, swimming schools, pet-related services, QSR and beauty brands:
Stay tuned and check back for additional posts in Celebree’s FRANdata Review Series.